The reason why I decided to go from an amateur to a professional blogger is that blogs have the capacity to make passive income.
My main goal for my blog wasn’t just that it supported us but that it allowed us to have a better lifestyle – which was all about working less (with more flexibility) while earning more. This meant I always focused on ways I could earn passive income.
Even if your goals aren’t lifestyle and you are happy to work all the time, who wouldn’t like money that you can literally make while you are sleeping?!
In this tutorial, I discuss how you can create passive income with your blog as well so you can decide you best path. Then there are handy links so you can accelerate your growth!
You will learn...
- What passive income is and why it is the BEST type of income you can earn blogging
- How you can earn passive income with advertising
- How you can earn passive income with affiliate marketing
- How you can earn passive income with products
1. What passive income is and why it is the BEST type of income you can earn blogging
Passive income refers to income you earn without directly exchanging your time and energy for it. Basically, you earn the money whether you keep working or not.
I think a much better term is deferred income. This is because you will have to put time and energy into creating passive income streams and this activity is usually unpaid.
However, the pay off is that this initial effort can keep paying off day after day, month after month, year after year with little ongoing effort.
This is why passive income is so attractive. Imagine working one day this week where you did an activity that kept paying you for the next couple of years?
I always concentrated on passive income sources as I didn’t want to be a blogger to work harder, I wanted to work smarter.
It has paid off very well. It was great to take four months off when I had my baby and not lose any income.
It is great to have the choice to work as much or as little as I like.
This is completely possible and is what I will discuss in this tutorial with the three main methods you can start doing now.
2. How you can earn passive income with advertising
Putting advertisements on your site via an advertising network like Google AdSense, Mediavine and AdThrive, is an easy way to earn passive income.
Once you have it set up, they keep bringing in money.
If you use a network like Mediavine, they will also keep working on optimal placement so you have the opportunity to keep earning more while doing nothing. Google AdSense is another option which also has an option to automatically place advertisements but without the 25,000 sessions requirement of Mediavine.
It is the simplest way to earn passive income.
However, it does have it’s drawbacks. Primarily, that returns can be very low.
If you are adding advertisements to a blog which you didn’t build around maximising advertising revenue, it’s unlikely you will get high returns unless you have huge traffic (well over 100,000 page views). This is because the topics you discuss on your blog and the readers you attract will affect how much you can earn from advertising.
It’s also distracting and has the prime aim of taking your readers away from your site so this can hurt other earning options.
However, there are ways to maximise your returns so you can make more money. I talk about this here.
How to get started now
It’s very easy to get started with Google AdSense.
You can sign up straight, create some ads and add them to your blog and test what happens.
3. How you can earn passive income with affiliate marketing
Affiliate marketing is my favourite way to earn passive income.
This is because it is quite easy to do in conjunction with SEO if you follow a solid strategy.
Affiliate marketing success is all about attracting readers to your site with the right intent, specifically people who want to buy items through your links.
This is straightforward to do using SEO as you can guess what actions people want to take based on what keywords they search for. For example, if someone is searching for best juicer, then they are looking for advice on which juicer they should buy.
You can give them this information and then a handy link so they can go and buy it 🙂
This means you can use SEO to keep getting readers to your site (which is a passive form of traffic) and then convert them with affiliate links.
This is very powerful and very simple at the same time. I find it works particularly well for product buying guides. For example, “The Ultimate Guide To Finding The Best Juicer”.
How to get started now
- Look for buying keywords that you can rank for. These are keywords that contain a product and words like best, top, reviews, cheapest. To work out if you can rank, use my usual strategy for working out the competitiveness of a keyword here.
- Write a detailed guide to that product that answers every question anyone coming to your site could have about the product. Include as many related keywords as you.
- Publish and be patient. It’s normal that it can take 6+ months to rank well in Google. You can speed this up and rank better by building links to the article.
4. How you can earn passive income with products
Another way to earn passive income is with selling your own products.
This can work much like affiliate marketing – you can attract readers to your site using SEO and then sell them your own product rather than someone else’s.
Of course, this only works if your product is one that doesn’t need ongoing support.
When someone comes to my blog, I encourage them to sign up for various freebies (opt-in offers) in exchange for their email address. If the offer is related to blog monetisation, they are sent a series of emails encouraging them to join my membership site. Many do.
The big advantage this method has over others is that I not only make a profit, but I keep the people on my site. I also get to keep providing them with value, so they are more likely to keep returning.
This is very powerful as it not only makes money for my business but gives me fans who I can keep helping and possibly help again with another paid product in future.
How to get started now
The first step is to create your own product. You can read how to come up with the perfect option here.
I use GumRoad to sell my books which is nice and easy.
You should also work on growing your email list as this is GOLD when it comes to selling your own products. Read how here.
Passive income is not just some dream word marketers use to try to get people to buy their courses. It is a valid (and awesome) way to earn money from your blog.
It can be hard to work on some of the suggestions above with everything else going in on blogging but if you really want to have financial success with your blog and a better lifestyle, I highly recommend you prioritise working on passive income streams.
Even if it’s just a couple of hours a week.