Affiliate marketing is the best way to make money from your blog. This is because it has the potential to be hands off once you have a great strategy in place.
Someone else creates the products, they handle sales, they handle complaints…
All you have to do is to add an affiliate link and you can take a slice of that.
Affiliate marketing is that easy and it’s that hard as well.
Unless you somehow get very lucky or have a huge audience, just adding random affiliate links to your articles is unlikely to lead to much money.
Affiliate marketing requires a strategy.
With a good strategy that is implemented well, affiliate marketing is an easy way to make money from blogging ongoing.
I know. I make five figures a month from affiliate marketing. I have done it on various sites in various niches including on my travel blog.
I have not “got lucky”.
I worked out what worked then kept implementing it until I grew my income to the levels that I wanted.
Below, you will learn about how to choose the best affiliate partners for success.
You will learn...
- How to brainstorm the right affiliate partners for your blog
- How to find affiliate programs
- What to look for in an affiliate program
- How to join affiliate programs (and be accepted)
- What comes next
1. How to brainstorm the right affiliate partners for your blog
The first step in the process of finding the right affiliate partners is to write down every company that you think would be a good fit. At this stage, don’t worry if they have a program or not.
- What kind of posts you write and what companies you mention already or could fit in to the articles
- What types of products or services you recommend and which companies sell those products
- Who you use yourself when you buy the products or services that you mention in your blog
Write out as many as you can.
You can also ask your readers at this point. You could do this on your Facebook page or via email.
Where do you shop online for x?
Which hotel booking site do you prefer?
It’s always going to be easier if you stick with well known companies that people already trust than introducing them to new ones so this is something to keep in mind.
2. How to find affiliate programs
After you have a list from step one, you need to find out if these companies have affiliate programs.
I find a good way to do this is to Google “<company x> affiliate program”. This can be more effective than searching on the company’s own website as the affiliate programs are often handled by someone else.
If you don’t come up with anything, find a contact form or email for the company and ask. Asking via a Facebook page can be very effective too.
If you are not coming up with much or had trouble with brainstorming then use Google and affiliate marketplaces.
What is an affiliate marketplace?
These are companies that exist to connect companies and influencers via affiliate programs. Join up to some and go through the hundreds of programs that they list.
Some that I use:
- CJ Affiliate by Conversant
- Rakuten Marketing
- CommissionFactory – this has Australian brands as well
- Panthera – this has a wide range of digital products and services with great commission levels
- ClickBank – good for digital products
There are so many different programs in these marketplaces. They will give you plenty of inspiration and hopefully help you find some good options.
You can also use Google to find affiliate programs by searching for “affiliate program” along with the type of product you are looking for and the location (if relevant).
For example, “baby shop affiliate program UK”.
I have also found affiliate programs this way.
3. What to look for in an affiliate program
There are lots of different factors to take into account. I will list through them here.
You are unlikely to find the perfect combination so it’s about finding the best combination. One that suits your blog, audience and also pays relatively well.
- Location of the company in relation to your audience. It doesn’t make sense if you have a UK audience to send them to an American company that doesn’t ship to Europe for example.
- Brand recognition. As mentioned above, it’s easier to send people to companies they already know and trust.
- Commission rates. What percentage of the product price do they pass on to you?
- Cookie duration. This is how long after you refer someone to the company that you can still get a commission if they pay. For example, if the cookie duration is 30 days then your reader can buy something 4 weeks after clicking on your link and you can still get a commission (assuming they use the same browser, have not cleared their cookies and haven’t clicked on someone else’s link in the meantime).
- Payment details. How long does the company take to pay you? What’s the minimum payment amount? How do they pay?
You are aiming for a company that is the same location as the majority of your audience, that your audience has used previously, that offers a high commission rate and long cookie duration and that pays you via a method that suits quickly and for low amounts.
If you are not sure what an affiliate program is offering, ask them.
Another thing to take into account is what else the company sells and if you are likely to get commissions from other products if you send your readers there.
For example, I stick to Amazon even though sometimes there are other programs with higher commissions and longer cookie durations. This is because Amazon sells everything and are very good at converting sales from traffic I send to them.
This means overall I end up with more income than using another program.
Hotel booking sites
Hotel booking sites are usually available everywhere so what you need to look for is usually called the serviceable area. This is where your readers need to be based for you to receive a commission. You want to ensure this area covers the main places your readers come from.
There are also some different ways that they work out your commission. Here is what I have come across:
- Commission based – This is where you get a % of either the hotel stay cost or how much the booking site receives for the stay. For example, using the booking.com program directly, you may receive 25% of the commission that booking.com receives. The booking.com program in CJ gives you 5% of whatever the person spends on the hotel stay. These are calculated and paid after the stay has been completed so be aware that it can take a very long time from when the stay is booked to when you get paid.
- Set price per booking – In this case, you get a fixed dollar amount when a booking is made. This is available for booking.com via Rakuten Marketing. Since you are not waiting for the completed stay, you should get the money faster (but I am finding they take 4-6 months to pay afterwards!). This can be a good choice if you are recommending lower priced hotels.
- Paid per lead – This is where you get paid for a lead, not for a completed booking. HotelsCombined does this. What happens is if someone clicks on your link to HotelsCombined and then clicks from HotelsCombined to another booking site, you get paid a percentage of what HotelsCombined makes from this click. These amounts are generally much lower than a percentage of a booking but it’s easier to get far more of them and they are paid the following month.
It can get complicated and really the only way to work out what will work best is to try them out and see.
4. How to join affiliate programs (and be accepted)
It’s generally very easy to join affiliate marketplaces like the ones I listed above. Just apply, answer the questions and usually you have access. Most do not have a minimum traffic requirement.
The individual affiliate programs can be harder. Usually it is automatic but sometimes nothing happens.
If nothing happens, I suggest finding their contact details and contacting them directly to ask. If you don’t get an answer, move on and try again in a few months.
Often it can just be that they aren’t accepting new affiliates at that time and being knocked back does not mean it was personal.
Amazon is a popular program and does have a requirement of three sales in the first six months. The reality is that if you can’t meet this requirement then it’s not worth being a partner anyway.
However, it’s not the end of the world if your account is shut down. It’s easy to reopen and get started again.
Amazon will also manually check your site after your first sale so make sure you meet all their requirements.
This includes doing things like:
- Not stealing their images. You can’t just take them and use them how you like.
- Including the Amazon disclaimer. They have this in their terms and conditions.
- Using any text from Amazon including their ratings.
- Any mention of exact price unless you are getting this live from Amazon.
You can read more Amazon specific advice here.
5. What comes next
Once you have your affiliate partners, it’s time to get your links and start using them on your blog, social media, emails, wherever they allow you to and you can reach your audience in an effective manner.
Working out how to present your links on your blog and getting the right people to your links (ie people who will use them) is a big topic in itself and where I see most bloggers making fundamental errors.
To help you have success with affiliate marketing, you can download my FREE checklist, 7 Steps For Affiliate Marketing Success.
I’d love to have you involved.
I’ll also be answering any questions you may have related to affiliate marketing so come along live and get ready to learn!
How did you pick your affiliate partners? What questions do you have?