Becoming an Amazon affiliate has been one of the best things that has ever happened to me.
That might sound over the top, but as I hit US$10,000 a month just from Amazon.com (with money coming in from Canada, UK and Germany as well), I am so thankful that I took the path of building niche sites and used what I learned on my travel blog as well.
You will learn...
- Why I love Amazon
- 5 Monster Tips for Making More Money with Amazon
- Final thoughts
Why I love Amazon
The best thing about making money from Amazon is it’s not that hard if you have an existing site. I have heard many bloggers write off Amazon as having commissions that are too low and cookie durations that are too short.
The commission levels are not that bad.
In fact, they are awesome compared to what many companies offer – especially here in Australia. You can look at the 4% starting level and think that’s too low, but that’s only for the first six items. If you are serious about making money from Amazon, you will not be earning that for long. You only need to have 7 items for 6% commissions and it keeps going up with the number of items that people buy with your tracking IDs.
A longer cookie duration would be fantastic, but the fact is that…
Amazon converts very well.
They also have so many different items for sale, that I don’t find it an issue. It converts much better than anything else I have used because there are so many options for someone who lands on Amazon.
My only complaint is that there isn’t a full Amazon AU yet. I will be having a big party the day that happens!
5 Monster Tips for Making More Money with Amazon
If you are not having much luck with Amazon then it may be that you are just not using your Amazon links effectively to maximise your revenue.
I too often hear other bloggers complaining because affiliate links are not working when all they have done is added random links to their articles and just expected them to start making money.
Here’s my best tips!
1. Add Amazon links wherever possible
OK so above I said that adding random links to articles is not a good way to go about making money from Amazon. And this is true. However, just because it is not the best or most effective way does not mean that it is a bad idea.
I once heard the advice when it comes to making money from Amazon that failing all else, just get the person on Amazon.
I think that is good advice. Amazon has spent a lot of money ensuring that they convert as many people that visit their site as possible and there is a good chance that if you can get traffic to Amazon that you will start making at least some money.
2. Consider what types of articles are likely to convert best – and write them!
Like I said above, putting random links to Amazon is not the best way to make money.
A better way is to look at reader intent when they read your articles.
If someone is reading your article about the time you ate an awesome meal in Kathmandu or how you are struggling with a new baby, then they are probably not even thinking about buying some new plates or a crib.
However, if you have a review article about an awesome new crib you just bought or a guide to essential items when cooking Nepalese food, then people reading these articles are much more liking to be in a buying mindset – meaning they are more likely to click on your Amazon links and buy whatever you are recommending.
If you want to make more money from Amazon, or any other affiliate, consider what types of articles are most likely to have readers that will use your links.
Of course, it’s not just as simple as writing the articles, you need to ensure that you actually get the right readers to those articles. I have written about how important it is to have a marketing plan for every article here.
The most important part of all of this is to always provide value – write useful content which will help your readers solve a problem – just ideally sometimes that solution will involve a product on Amazon 😉
3. Think about the value of the items you are recommending
Although anything people buy through your links on Amazon is a good thing, I’d recommend considering the value of the items you are going to review before writing special articles like in tip 2.
I have a few articles that work very well for me in that they rank well in Google, get a good sized audience and convert well in Amazon. HOWEVER, each sale is only worth $1 or so and even though I sell the items most days, I probably could have put my time to better use by writing about different items.
Also keep in mind that some types of items, like electronics, have a lower commission level.
4. Ensure you are sending your readers to the RIGHT Amazon
There is not just one Amazon – there are many spread out all over the world. Unfortunately, signing up to one Amazon program does not make you an affiliate of all of them.
I recommend you sign up to all the ones where you have some audience and ensure you are presenting the right links to the right readers.
The best way to do this is to use EasyAzon.
This is a simple plugin that is quite powerful. You can add your different Amazon accounts to the plugin and it will display the right country Amazon links depending on where the reader is coming from. This is called localisation.
I have found this a very effective way to earn extra money from Amazon without doing much at all. I made back the small amount the plugin costs immediately.
EasyAzon is also handy because it makes it super easy to add Amazon links to your posts. You can do it all within WordPress and you don’t need to go to Amazon at all. It also will do things like set all Amazon links to be nofollow (read the importance of doing this here) and set the links to open in a new tab/window.
You can also add product images, buy now buttons and small advertisements directly to your articles using the plugin. I love it!
Here’s a quick video I made about how to set up EasyAzon
If you are thinking you will buy EasyAzon at some point, I recommend not waiting too long – there is no easy way to convert all your old Amazon links so you will have to re-add them using the plugin if you want the links to start redirecting to the correct Amazon site.
Please forgive my breathlessness in the video – pregnancy is doing this to me!!
5. Experiment with how you present your Amazon links
This is one of my most important tips – don’t just add Amazon links to product names but try out different ways to present your links.
For example, I had close to zero success with my affiliate links when I only had them on the product names within posts. However, as soon as I started adding a line, like “click here to see the latest prices”, suddenly more people were clicking on the links! I find putting text in bold can also help.
Also try other approaches – like linking on images, having buttons and having small advertisements. In this video, I will show you how easy it is to do this with EasyAzon.
The other thing that I find highly effective is having a comparison chart in product reviews. Why is the product you are recommending the best? A comparison chart is an easy way to show this and they are quick and easy to make.
I use a very straight forward, free plugin called Easy Table to make my tables. Here is an example comparison chart:
Food Processor Comparison Chart
|Cuisinart DFP-14BCN 14-Cup Food Processor||14 cup||720||$$$||4.4|
|Hamilton Beach 10 Cup Food Processor with Compact Storage||10 cup||450||$||4.5|
|Hamilton Beach 70730 Bowl Scraper Food Processor||10 cup||500||$||4.4|
* I no longer recommend price ranges as you could be breaking Amazon’s terms of service.
The Amazon affiliate program can be a great way to earn affiliate commissions and the best part is that they sell so many different items that many niches can work well with Amazon.
However, if you want to maximise the money you make from Amazon you do have to put some work in – what all of these tips comes down to is essentially to experiment with how to best make money from Amazon from your site.
Try out new article styles, try out new ways to present your links, ensure you are earning money from across the different Amazon programs with EasyAzon and, failing all else, just GET PEOPLE TO AMAZON!
I’d love to hear your best tips for optimising Amazon revenue…