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As soon as you start blogging you’ll notice different tools and services vying for your attention.
There are social media scheduling tools, follow tools, hosting, domain names, themes, plugins, keyword research tools, courses, stock photos…
And let’s not forget options like hiring a VA or paying for an accountant.
It can seem like there are so many things that you can purchase that it can be very overwhelming.
Even once you are convinced that you should invest in your blog, the hard part is working what to invest in.
What will give you the best return on investment?
I have written this article at the request of members of the DNW Facebook group who know they should invest in their blog but are confused about what they should invest in.
Below, I will walk you through the main items that are worth your money.
You will learn...
- Whether you need to spend money to have a successful blog
- Best investments for beginner bloggers
- Best investments for intermediate bloggers
- Best investments for advanced bloggers
- Tips from other bloggers on what to invest in
1. Do you need to spend money to have a successful blog?
100% yes. If you want to be successful then you have to treat your blog like a business and this is going to mean constant investment.
Someone asked in the DNW Facebook group recently if anyone had had success without spending money on their blog.
Guess how many people said yes?
I re-invested every cent I earned from blogging before 2015, much of it in courses.
To be successful you have to invest in your blog and in yourself. This means buying tools and services that will save you time and increase the professionalism of your blog and it means investing in you so that you have the skills and understand strategies to have success.
The other big bonus of investing in your blog is that it does affect your mindset as well. It’s a way to show yourself that you are serious about your blog (more about mindset here).
Personally, the best thing I invested in towards the beginning of my blogging journey was a niche site course.
It cost me US$2000 which meant dipping into our savings that we needed to leave Australia. It’s what changed me from being good for a blogger at SEO to becoming top rate at SEO and affiliate marketing and I often wonder where I would be had I not made that big stretch.
The good news is that blogging costs don’t have to cost that much – most things that can change your success cost relatively small amounts and you are unlikely to ever need to spend much money to have a top rate blog.
You can read more about this in my article about the 8 biggest mistakes in blogging.
Please note: Exactly what should be in each of the following categories will vary depending on what you are focusing on at different stages of your blogging journey.
2. Best investments for beginner bloggers
There are two things you are going to need to pay for immediately:
- Domain name
There are ways around both of these costs but, please, just pay the money!
If you are 100% sure your blog will only be a hobby and you won’t get caught up in chasing traffic or income then you can use a service like Blogger.com or WordPress.com and have a free blog and use their domain names (meaning you will have wordpress.com and blogspot.com in your URL).
The fact that you are even reading this article suggests you don’t fall into this category so bite the bullet and pay for a domain name and hosting.
This is important as you need to own your site.
The only way to do this is to have complete control with your own domain name and hosting.
These two things currently cost $68 for a year and are essential. JUST DO IT!
You can read my full guide to setting up your site here.
The next thing I recommend is a paid theme.
Before selling some sites and PBNs recently, I must have had about 60 sites. Many use free themes and my money making ones use paid ones.
I would never ever ever use a free theme for a site I wanted to earn money from.
They have limitations, they are more likely to stop working (as people stop updating them when they are not getting paid) and they just waste a lot more time as they are usually much harder to customise.
Themes are generally cheap. There are many that are around $50 for life, and this is the next area I recommend investing in.
You should also have some type of backup plan. Imagine if you open your computer one day to find your site was gone and you didn’t have a backup!
Many hosts will do this (often at an extra charge) but I recommend you also have your own offline backup just in case something ever happens to your host. We use Duplicator Pro to do this.
3. Best investments for intermediate bloggers
Once you have a blog, you have set up your social media accounts, you have maybe dabbled in SEO, it’s time to get more serious.
The next area to invest money is a course.
A good course can give you structure and help you through the overwhelm while leading you to success much faster. There is also something about spending money on a course to help motivate you to stop procrastinating and start working.
When looking for a course, this is what you should be looking for:
- Do the outcomes of the course meet your goals? For example, if your goal is more money, does a course on growing traffic with Pinterest/SEO/Facebook meet that goal? I would actually say no unless it’s also teaching you how to use that traffic to make money
- Who runs the course? Are they reliable and trustworthy? Do they truly have the success you are seeking? You want a course from someone who has had success in the area where you want success and preferably multiple times to show that what they are teaching is repeatable. You also want someone who has a style which suits you
Most blogging courses are at a beginner level so if you want to move past this level, look for a course that will move with you and help push you into the advanced category.
I recommend you consider joining up to SEO Fast Track.
This course focuses on a step-by-step system for building up your traffic with SEO.
The next investment I highly recommend won’t surprise regular readers at all – a keyword research tool.
SEO is such a powerful weapon for your blog when it comes to both traffic and income and the sooner you start, the sooner you get the rewards. I don’t know how often people say in the DNW Facebook group that they wished they had started concentrating on SEO sooner but it is all the time.
There are free SEO tools but they just aren’t sufficient. You need to invest in a tool.
The next step is social media scheduling tools. These usually cost from $10-20 a month.
These can save so much time.
Generally, they are only going to work well once you have a strategy and have worked manually on a certain social media channel for awhile. Then you can automate some of it with a tool.
Some tools I recommend:
- Tailwind –This tool is for Pinterest scheduling.
- SmarterQueue – This tool is my favourite for social media scheduling because it can recycle all your posts. This means you only need to add posts to this system once and it can keep sharing them so you aren’t always having to re-schedule new posts. I find it integral to my business. You can get a free extended 30 day free trial of SmarterQueue with this link.
- Postcron – I have used this for Facebook and Instagram and it works for other social media as well. There is a free version but it only allows scheduling of 10 posts and does not work for Instagram. You can have a free month trial with this link.
There are many other social media tools as well. You can read about the best ones here.
You definitely should consider a paid email marketing service. This is a service which helps you collect and store your email subscribers and send out emails.
MailChimp has a free version which you can work with when you are a beginner but it is very limiting and I suggest GetResponse once you are ready to get even semi serious about list building and email marketing.
If email marketing is a focus then I recommend ActiveCampaign which is very powerful.
You are looking at $25+ a month depending on the service and your number of subscribers.
Finally, there are some very worthwhile plugins in there.
If you want to focus on Amazon and affiliate marketing, I love EasyAzon.
If you want to grow your email list, OptinMonster is invaluable.
4. Best investments for advanced bloggers
Zapier is a handy tool that you can use to integrate different systems together. I currently use it to link between Teachable/Gumroad and ActiveCampaign. I also use it to put new course signups into a Google doc so I can keep track of them. It does many other things as well.
I also recommend a photo subscription to keep your site looking great and good editing software if you are involved in making videos or serious about photography.
This is also the point where you should consider a great camera (if you don’t have one already) and filming equipment if you do any filming or even Facebook lives.
Ebay is a great place to buy cheap photography and video equipment like stands, lights and screens.
You should also invest in microphones – I have ones for both my laptop and phone (for Facebook lives).
If you run webinars or online training sessions, meetings, etc then invest in good webinar system. I recently moved to WebinarJam and I love it.
I also recommend investing in an email system for your work email. I have been far happier since I started paying for Fastmail email accounts for each of my work email addresses instead of having it all lumped into my personal Gmail. It also makes it easier for other people to manage my email and means Google isn’t reading all my emails.
At this level, you should definitely be outsourcing some work if you aren’t already which could include a virtual assistant, writer, technical support, graphic designer or “another you” (which is what I call my brother who works for me).
Finally, something I invested in this year was a mentor/coach/mastermind group (it is all in one) with Jessica Nazarali. It includes entry into her courses as well which is useful but what I find most valuable is the personal advice and the support of a like minded group.
By this point of my journey, I didn’t want to do a course as I wanted access to someone who was an expert in the field I want to be an expert in without wasting any time reading material which may not directly apply to me. This is a substantial investment but one that has been worth it.
4. Tips from other bloggers on what to invest in
Of course, I am just one blogger with one set of experiences so I asked some other bloggers what they recommend investing in. These are their responses!
- If you plan on working outside the home (especially as a digital nomad), make sure you invest in the right tools. Here’s a list of digital nomad gadgets that you might find useful – Julia
- A course! I did one right from day 0 which may have seemed crazy to others but it helped me have success much quicker and stopped me falling into a lot of the mistakes other bloggers make. It was also great to not feel overwhelmed and know what I needed to do right from the beginning – Elsa
- If I was starting a new blog today, I would invest in a good blog design to make sure I had the right menu structure from day one and my readers could easily navigate their way around the site. I’d also buy a good SEO course so that I had an understanding of using keywords and had every chance of ranking on the first page of Google for my main posts – Carolyn
- A keyword research tool (I use KeySearch) is insanely useful. Being able to see what people actually want to know, and the language they use, helps the post to rank better with Google while also ensuring you’re helping your audience – Simon
- I think the best thing to invest in when starting out blogging is a course from someone you trust so you know you are starting in the right direction from the beginning. I blogged for years learning bits and pieces for free, but it’s only now – nine years after I started blogging – that I’ve realised how much effort I’ve wasted by not really understanding the benefits of SEO, not optimising images, not testing everything and not making the most out of my blogs – Karen
- KeySearch (or another keyword tool) and a fast, responsive theme – Rhonda
- Definitely a keyword tool. Write with SEO in mind right from the very first article. And if a new blogger wants to learn SEO quickly, she should invest in a course. – Veronika
- I invested in Tailwind fairly early on in my blogging journey and saw great success with getting page views from Pinterest this way. I spent a few hours over a weekend learning how to use it by watching YouTube tutorials and reading other people’s blog posts – Nikki
- If you’re new to blogging then investing in a course is a great idea. There’s so much to learn about SEO and affiliate marketing, so a course will help you to focus your efforts and get you earning quicker – Emily
- One thing I’d recommend investing in is decent (SEO friendly!) site design, or at the very least purchase a template that makes it easy to design and keep site at lightning speed. For the professionalism and speed of your site a modern, clean and fast website is essential. No one is going to work with or buy from a website that looks like it’s from 1997. Don’t cheap out on building your brand in the beginning! Secondly, invest in time. Give yourself time to learn what you are doing, and don’t expect results in a month. Give yourself time during the week to work on your site and learn new skills that will support the blog. Trust that building something successful takes time, and you can’t always throw money at a problem, you have to earn your stripes first! – Carly
- For me the best financial investment I made was KeySearch and Long Tail Pro (although I don’t use that so much anymore as I prefer KeySearch). Knowing how competitive keywords were and finding related keywords has been a game changer for me – Michelle
- The one area to invest in would be overall Branding. This can set the scene for the way the blog and related social media looks and feels and once completed is easy to copy. Another area to invest would be Coaching. There are so many voices in blogging that it helps to have initial help through the maze – Marcus
- As I have built a niche site around affiliate marketing for baby jumpers in particular, I have found that it was essential from the very start to invest in a fast loading theme as well as to subscribe to a good quality keyword research program. A super speedy website is so important in order to rank really well in Google. Often the difference between a site in ranking in spot 1 in comparison to spot 2 can simply come down to a time difference in page speed load. We also invested in KeySearch which is our choice of keyword research program. It is easy to use and gives you loads of options of not only researching your keywords but also for spying on your competitors – WIN! – Soraya
- Always be prepared and purchase a quality WordPress Backup program to safeguard your hard work. It may seem an unnecessary expense at the beginning but worth its weight in gold if something goes wrong. Don’t assume your host will automatically be able to restore your website as we have seen from personal experience that this doesn’t always happen. Backup programs are not expensive and give your peace of mind that your website can be restored if needed. This is one expense that often is overlooked when starting a blog but one you will be very glad you have if the unexpected ever happens – Alan
- Buying a theme. It made things easier from day 1 to make sure my site looked how I wanted – Joshua
- Replicating what has made others successful, while adding your own unique angle, is a proven recipe for business success. So we think the best thing you can invest in when starting a blog is finding out how others in your field have succeeded, and learn from them, buying courses and books by these people – David and Faye
- I think the best thing to invest in financially when starting out in blogging is your attendance at a bloggers convention either in person or virtually to get insights and understanding of the many blogging intricacies as well to form valuable blogging connections – Crystal
- A course like SEO Fast Track would have been my number one choice when starting out blogging. The time I would have saved and the money that I could have made by being guided in the right direction would have been gold! Trusting someone to steer you along the correct path can be hard especially when first starting out. Don’t rush this process and be sure to find a trustworthy guide to show you the ropes – Kate
- It may seem like a little thing, but small details count. A poorly written blog article isn’t professional and affects your brand. Grammarly has a paid and a free version with various features such as spelling, punctuation, grammar, sentence structure, style and even plagiarism. It works within WordPress as well as on your web browser, and there is also a desktop app. I check anything I write that will be sent out to the public – articles, social media messages, emails etc – Mary
I want to add that most people I asked had KeySearch listed followed by courses. I did not add them all above as it would have got repetitive.
There are many things you can invest in with blogging and I hope this list hasn’t overwhelmed you.
To work out which is the best choice for you, go through this list and work out what option will give you the best return with where you are in your blogging journey right now.
For example, if you are just starting out, hosting and domain name are essential.
If you are spending too much time in social media, look at scheduling tools.
If you want to grow your traffic, look at a keyword research tool.
If you are feeling lost or want to accelerate your success, consider a course.
The important thing is to strongly consider investing in yourself and your business to help set your blog up for success.
Find more posts on blogging fundamentals here.