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Episode 2: (Re)Defining Your Niche And Serving Your Audience


Do you understand exactly what your blog is about, who your target audience is and how it serves them?

It’s really easy to get this step wrong especially if you are making the transition from being a hobby blogger to a business.

Today, you will learn how to clearly and succinctly understand and describe the point of your blog, how you fit into your niche and how to ensure your blog is serving others and not just yourself. By the end of this episode, you’ll know EXACTLY what your blogging niche is and who EXACTLY your target audience is.

I promise, EVERYTHING you do in blogging will be so much easier once you are 100% clear on this!


Even if you think you already understand what your niche is and your target audience, I urge you to listen to this anyway. As there is a good chance you have elements which are confusing to both you and your audience. In fact, when I shared this process with my Build Blog Freedom students, it’s the lesson that elicited the most AHA moments.

If you find this podcast helpful, the best way to encourage me to keep going is to subscribe and leave a review here. I really appreciate it!

Click Here to Download my FREE (Re)Defining Your Niche Worksheet to help you answer the questions raised today and create your Elevator Pitch!

Here’s an overview of what we talked about today:

  • [3:20] What is a niche?
  • [3:46] What to consider when choosing your niche
  • [7:03] What to consider when working out how your blog will serve others
  • [9:33] Your blog being about YOU vs being about your AUDIENCE
  • [11:52] What to personally consider when picking your niche
  • [12:57] Wide vs narrow niches
  • [15:03] Should you refine your niche?
  • [15:40] Writing your elevator pitch
  • [16:49] How to make sure your blog reflects your niche and how you will serve others

This episode is sponsored by my brand new course, SEO Fast Track, your complete step-by-step system for how to kick butt with SEO across your blog for the low, low cost of $97.

Click here to listen now!

Episode 2: (Re)Defining Your Niche And Serving Your Audience

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Links Mentioned In This Episode

Click here to download my FREE (Re)Defining Your Niche Worksheet to help you work through the exercises in the episode so you have clarity on your niche and audience.

You can ask questions about this episode (or anything else) in the DNW Facebook group at DNWcommunity.com.

Next episode, I am interrupting my regular scheduled program for a special episode 2.5 on ways bloggers can use the shutdowns that are part of dealing with coronavirus to push their business forward. Listen to it here!

Click here to find all my podcast episodes.

About the Author

Sharon is passionate about working online and helping others to follow in her footsteps. She started blogging in 2005, but became serious about it when she left Australia with her young family at the end of 2014 determined to grow an online business. She succeeded by becoming a SEO and affiliate marketing expert and now supports her family of 5 to live their dream lifestyle. She has a degree in web development, a graduate diploma of education (secondary teaching) and consumes everything SEO. She loves putting her teaching diploma to good use by teaching other bloggers how to have the same success that she has had.

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